Kasey Nguyen · Texas · Creator

thedailykase

Things nobody tells you about your first home.

Documented in real time.

Built for brands that want to show up inside real moments — not ads.

1.3M+ views across Instagram & TikTok · March 2026
Organic reach. No paid promotion.

View recent content on Instagram and TikTok

Current Content Series

Housewarming — April 11

Live series — happening now

I'm documenting my first housewarming on April 11 — from bulk shopping and full prep to hosting 70–100 people and the aftermath. Food, alcohol, logistics, home setup — all of it, in real time.

Brands that fit naturally into this moment can be integrated organically across the full arc.

This is not a one-off post. It's a full content arc.

🛒 Prep — Bulk Shopping & Setup In progress
🏠 The Event — Hosting 70–100 People April 11
Aftermath — Cleanup, Recap, What Worked Post-event
What this series includes
📦 Prep — bulk shopping, cleaning, yard work, full setup
🛍️ Real use — products integrated naturally during prep and hosting
🎉 The event — hosting 70–100 people live
🧹 The aftermath — cleanup, damage control, and what actually worked

Projected event setup includes: 70–100 guests, full food setup, 15 cases of beer, liquor, tables, chairs, and a full home hosting environment.

Why brands choose thedailykase

Earned trust. My audience follows because I document real experiences. That trust carries directly to the brands that show up authentically in my content.

Natural placement. Products appear because they belong in the moment — not because they were scheduled in. That's what makes the audience respond.

Real engagement. 1.3M+ views in March 2026. 36.8% full watch-through on TikTok. An audience that pays attention and acts on what they see.

Who This Is For

The right fit

A good fit
Home, lifestyle, and hosting brands. Products used in real daily routines — not staged content. Brands that value storytelling over one-off posts.
Not a fit
Scripted ad reads. Heavy brand control or rigid briefs. "Post and forget" campaigns with no interest in the story around the product.

I'm Kasey — documenting my first home in real time. First home, first housewarming, hosting 70–100 people on April 11.

This is happening live. I'm documenting every part of it — the prep, the chaos, the real costs, and what actually worked. My audience is watching because they're about to do the same thing.

That's why brands that show up here don't feel like ads. They feel like recommendations from someone they trust, in a moment that's actually relevant to their lives.

March 2026

What Happens When Real Moments Get Documented

March 2026. Organic reach only. No paid promotion.

1.3M+ Total Views IG + TikTok
950K Instagram Peak Single video
158K TikTok Peak Single video
+304% View Growth Month over month
Content

Real moments.
Real reach.

This is the content brands show up in — because they already belong there.

🗑️ "The trash guys officially hate us" — post-hosting chaos, first week in the house 950K views
🦞 First crawfish boil at the new house — hosting 20 people and hoping it's enough 158K views
💸 "I missed my first mortgage payment..." — the video nobody expected to perform 50K+ views
🌿 "We were the problem" — the lawnmower that broke in five minutes flat 8.7K views

All stats from March 2026. Organic reach only.

Why It Works

Most creators sell products.
I show how they get used.

There's a difference. Audiences feel it immediately.

01
Real trust
My audience has watched me fail, fix things, and figure it out. When I say something works, they believe it — because I've earned that, not performed it.
02
Relatable, not aspirational
I'm not showing a perfect home. I'm showing the real version — expensive, messy, surprising. That's the connection polished content never makes.
03
Products live in stories
I don't slot a product into a video. It fits naturally into a real moment — which is why it sticks with people long after the scroll.

"When a product shows up in my content, it's because it was already part of what I was doing."

— Kasey Nguyen, thedailykase
Partner on this series
Free Download

10 Things Nobody
Tells You About
Your First Home

Everything the internet skips — the costs nobody mentions, the surprises nobody warns you about, the hosting disasters you will absolutely have.

No spam. Unsubscribe anytime.

Brand Partnerships

Let's build something your audience
actually believes.

I only partner with brands that fit naturally into what I'm already documenting — and I give every one the full weight of my storytelling.

Audience

Who's Watching

They're not here for aesthetics. They're here because they're in the same chapter of life — and they pay attention to what actually works.

Age · Instagram · March 2026
25–34
39.4%
35–44
30.9%
45–54
12.0%
18–24
10.9%

Gender
Women
68.6%
Men
31.4%

Primarily millennial women in Texas and the Southern US. First-time homeowners actively spending money on their homes — and trusting recommendations from someone doing it alongside them.

Performance · March 2026

Platform Presence

📸 Instagram @thedailykase
950KPeak Video
307K+Post Views
6,407Likes
+304%View Growth
🎵 TikTok @thedailykase
158KPeak Video
36.8%Watch-Through
25.5KTotal Likes
1.3M+Combined Views
Content

What I Create

Five content categories. Natural brand touchpoints across all of them.

🏠
First-Time Homeownership
Mistakes, unexpected costs, surprises — the moments nobody warns you about.
Cozy & Aesthetic Living
Decor, improvement, turning a house into a home.
🍽️
Everyday Life & Hosting
Meals, grocery runs, hosting — the full rhythm of life at home.
🔧
Problem Solving
Products tested in actual conditions. "Does this actually work?"
💛
Personal Storytelling
Growth, milestones, honest moments. The content that builds real connection.
How It Works

How partnerships work

Three steps. No scripts. No surprises.

01
We align on fit
Your product fits naturally into my current content — not forced, not scripted. If it belongs in the moment, we move forward.
02
I integrate organically
No scripts — real use only. The product shows up because it's part of what I'm actually doing, which is why the audience responds.
03
You get content + reach
Posted content across TikTok and Instagram, plus optional UGC deliverables depending on scope. Real reach, real engagement.
How We Work Together

Partnership Opportunities

If your brand fits into what I'm already living and documenting, reach out — we'll figure out what makes sense.

Long-Form Brand Integration
Your brand woven across a multi-video content arc — prep, the moment, aftermath. The audience follows the full story. Your brand is present throughout it.
UGC Content Creation
Short-form video content for your own channels. Real home, real usage — content that performs because it doesn't look like an ad.
Campaign Partnerships
Longer-term collaboration built around a specific launch or campaign. Planned around real moments, not scripted deliverables.
Product-Led Storytelling
One natural product moment within an existing piece of content. Right product, right context, right audience.
Partner on this series

Limited to 2–3 brand partners per month to keep content authentic.

Typical collaborations include 1–3 videos, with optional UGC usage rights depending on scope.

Why It Converts

Why brands see results

Trust isn't manufactured. It's earned — and my audience has been watching me earn it.

Trust built over time
My audience has watched me fail, fix things, and figure it out. When I recommend something, they listen — because I've earned it, not performed it.
Relatable, not aspirational
I show the real version — expensive, messy, surprising. That's what my audience connects with. And that's where products land.
Multi-touch storytelling
Products get a story across multiple videos. The audience follows the arc — and the brand is present throughout the whole thing.

"When something shows up in my content, it's because it was already there — not because it was inserted."

— Kasey Nguyen, thedailykase

Pricing varies based on scope, usage, and content integration.

Get In Touch

Let's Talk

I review every inquiry personally. If there's a fit, I'll respond with specific ideas — not a rate card.

@thedailykase on Instagram · TikTok

Free Download

10 Things Nobody
Tells You About
Your First Home

Everything the internet skips. Real talk — no fluff.

No spam. Unsubscribe anytime.